Wednesday, 23 October 2013

Finding Ways to Promote Your Work as an Author or Expert By Doreen Pendgracs

I learned from my previous book, Before You Say Yes … A Guide to the Pleasures and Pitfalls of Volunteer Boards, that finding speaking engagements to promote myself as an expert on volunteering for non-profit associations would net me more of an income than the royalties I was earning from book sales.

As I’m an extrovert and love interacting with people, I find the speaking engagements to be more fun than the solitary task of writing.

With my current book, Chocolatour, A Quest for the World’s Best Chocolate, it’s even easier to line up events where I can talk about chocolate and sell my books at the same time. Everyone loves chocolate, and so, in the short time since I published my book, I’ve been able to create a nice variety of events that will augment my earnings from book sales.

Thanks to a suggestion from Manitoba member, Irene Gordon, I made contact with the person in charge of the Community Classroom program at McNally Robinson Booksellers in Winnipeg and have a Nov 2nd event at which I will first have a traditional book signing in the store, followed by a chocolate dinner in the Community Classroom at which I will give a talk about chocolate. The event sold out so quickly that Mc Nally’s has scheduled a second similar event for April 12th.

The events at McNally’s are great in raising my public profile and connecting with readers, but they are small small, at a capacity of 24 paying attendees. They have, however, opened up the door to larger, more lucrative events. I'm now booked to give a chocolate talk at a 100-person chocolate dinner at Rembrandt's Bistro in Lockport, Manitoba on Feb 6th. There will be a chocolate art show by WAVE artists, in combination with an exotic chocolate dinner prepared by the Rembrandt's chef with a brief chocolate talk by yours truly in between courses.

For both the McNally and Rembrandt’s events, I am being paid $10 per attendee. I’d have to sell a lot of books to match the $1000 speaker’s fee I’ll receive from Rembrandt’s! So the key is to write about something for which you can establish yourself as an expert. Carve yourself a unique niche so that people search you out when they think of that given topic.

I’m also leading a group Chocolatour to Switzerland from March 20-April 8th with the Worldly Women Travel Club, sponsored by Journeys Travel of Winnipeg. I will receive a free trip in exchange for helping them devise a taste-tempting itinerary and encouraging a group of women to enjoy chocolate. It’s a dirty job, but somebody’s got to do it! 

I have also taken my speaking abilities on the high seas and obtained a free cruise (and very inexpensive passage for my husband) in exchange for giving a series of talks on a cruise ship. My topic at that time was feng shui – not because I am an expert on the subject, but because I had written numerous articles about it and possessed a high level of enthusiasm. 

While reading this, did you think to yourself … I can do that! You bet you can! Just come up with a topic that you’re passionate and knowledgeable about. And if your speaking abilities could use fine-tuning, join Toastmasters International. I’ve been a Toastmaster for a dozen years and absolutely love it. And it has helped take my speaking abilities to the next level.

Good luck in developing your own marketing plan. I hope it helps you sell books, earn some incredible speaking fees, and have a lot of fun while you’re doing it.

Please visit my writer’s blog at and connect with me on any social media platforms you’re on. Social media has definitely helped me make global connections that have gotten Chocolatour into chocolate and book shops around the world. But that’s for another post! 

Thanks to Marie Powell for asking me to share this post with you. I've been a member of PWAC since 1997 and definitely credit past and present members of PWAC for inspiring and educating me on how to advance my career as a freelance writer and author. 


  1. Thank you for this, Doreen. I am encouraged!
    I have a few speaking engagements lined up, as well...but not as lucrative or tasty as yours! Congratulations!

  2. THANKS Doreen - great info and congratulations on launching Chocolatour!

  3. Great post, Doreen, and congrats on the book and your speaking engagements!

  4. Thanks, gals. It's fun to do the accompanying events to promote our books, and certainly does help the bottom line!